I think I first heard of Quibi from their superbowl ad. That right there is a red flag. There's a certain class of people who think the thing that they happen to do is the most important thing in the world. You have MBA types who argue "good managers can manage anything" (ie you don't need domain knowledge). You have marketers who think that any success is purely a function of the marketing put into it. Worse, any successful launch (eg Disney+) will be seen as a success for marketing.

Time and time again we've seen throwing money at marketing fail to sell a bad product.

The whole focus on celebrities for Quibi I find interesting, particularly in light of this comment about where the money came from. I'm imagining people who are just horribly out of touch in that they come from an era when celebrity endorsements can sell anything. Or maybe it's people who just want to hang out with celebrities. What better way than to run a "studio"?

I mean, Reese Witherspoon getting paid $6m to do a voice over for a show about cheetahs? Wow.

The more I see about Meg Whitman the more I'm convinced she's just an idiot who happened to be in the right place at the right time (with HP). Like I'm honestly shocked eBay went anywhere with her at the helm. Because what else has she done? Tried to buy political office (and failed). Quibi. RIP.