Apple announces it will switch to its own processors for future Macs

Re:Apple announces it will switch to its own processors for ... by tspike on Monday June 22, 2020 @06:17PM (#23607546)

I noticed that Apple made absolutely no mention of ARM in their keynote. Seems like they're trying to whitelabel it for brand benefits as well as to divorce themselves from any expectations around standards?

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Re:Apple announces it will switch to its own processors for ... by klelatti on Monday June 22, 2020 @06:22PM (#23607588)

That was interesting! Surely not an accident. Possibly to:

- Emphasise the breadth of their silicon expertise across CPU / GPU / Neural Engines etc. - Because Arm has little or no brand recognition (Apple > Intel > Arm in branding terms). - Distinguish from any me-too moves to Arm by competitors.

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Re:Apple announces it will switch to its own processors for ... by philistine on Monday June 22, 2020 @09:17PM (#23608961)

There you go! Someone finally figured it out. Apple is moving to Apple Silicon, not ARM. Try to get LG to announce they’re offering a PC with Apple Silicon tomorrow.

The absence of any ARM mention is marketing, nothing more.

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Re:Apple announces it will switch to its own processors for ... by caf on Monday June 22, 2020 @11:34PM (#23609657)

Which competitors? Windows and ChromeOS have already been sold on ARM hardware.

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Re:Apple announces it will switch to its own processors for ... by gsnedders on Monday June 22, 2020 @09:22PM (#23609003)

They scarcely ever have with regards to iOS either; architecture has never been a talking point for their CPUs. How long was it from iPhone announcement to knowing it was ARM? How long from the Apple A4 announcement to knowing it was ARM?

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