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A comment on Gameloft took down Marvel's SpiderMan trailer (11M views) with a copyright claim. Parent comment

Re:Gameloft took down Marvel's SpiderMan trailer (11M views)... by dylan604 on Saturday June 20, 2020 @02:03PM (#23585450)
> On a similar note : Why is it so hard to license music for small use, especially if you are willing to pay for small audiences use / non-commercial use?

The music industry has shown exactly how unwilling they are to change with the times. I know of no examples of where any of their decisions have shown forward thinking.

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Re:Gameloft took down Marvel's SpiderMan trailer (11M views)... by tehwebguy on Sunday June 21, 2020 @02:03AM (#23590204)
The music industry want big checks for big licenses, including exclusives for specific media and windowing.

It’s one of the dwindling number of ways for the actual creatives to make some decent money. They don’t have interest in earning $500 (or $50) for a YouTube video if it waters their work down so much that a studio is no longer willing to license it for a national commercial or feature film.

Generally speaking the content ID / claim process works as a de facto licensing agreement (without giving up any right to sue, I believe)

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