Because they are being ridiculous already. It’s one thing to help developers and try to bring up their stories and issues with the App Store, it’s another thing to come up with ridiculous examples (Tesla, banking apps, AirBnB and so on, that have nothing to to with SaaS, subscriptions and IAP) and this insane campaign for their own product.
It should be noted that this website is not created by Basecamp, but is a personal project by someone else. Yes, they are giving Hey free marketing, but this is not an official attempt at marketing Hey.
What about Netflix and Amazon? Those examples seem very valid to me.
I interpreted the "reader app" definition in their policy as:
either - app value is content driven (netflix) OR - data-driven (bloomberg) OR - or physical (airbnb, amazon)
in cases where you could say, the client is the "main driver of value" they are pretty consistent.
take a game, for example -- or hey's proprietary filtering system.
that said, I don't agree with 30%, jsut my understanding
It has never felt so close to actually breaking up apple tight grip on its developer community, and it’s all thanks to him.