I think you nailed it. All the consumer subscription apps I could think of offer in app purchase. While the apps that target businesses do not. It seems Apple is enforcing their rules to selectively target consumer oriented apps.

Which, from a consumer point of view I appreciate it. I like Apple subscriptions.

However, for the businesses selling the 30% cut is hard to stomach.

Hey is taking $10/month. With $7/month revenue going to them they will still be the most expensive email app available, so I don't see why it would be so hard to stomach.

$99/year != $10/month. It's $8.25/month. Also something like Fastmail is $9/month (or $90/year) with 100GB of storage (which is what HEY provides) - so it's actually pretty competitive pricing.

Sure, $8.25/month, but for fastmail you just picked the most expensive option that most people don't need. $5 is standard pricing.

> All the consumer subscription apps I could think of offer in app purchase.

Netflix doesn't.

I don’t think it’s fair to use Netflix as an example. Netflix is big enough to make their own rules. We don’t see internal business arrangements but I wouldn’t be surprised if there would be flat fee between Apple and Netflix to settle that.

Hey is trying to do just exact same thing but surfing on the verbosity and not business power per se.

Isn't that exactly the problem here though? A big business like, say netflix has enough clout to get what they want.

A smaller business or an individual has no option but to get screwed by apple because they have no power.

Shouldn't we be fighting for a level playing field?

That depends on ones philosophy. It's a driver vs passenger issue.

Big companies such as Netflix, Disney etc. are drivers, they have impact on the user base. If Netflix stopped working on Apple's devices we would see huge outflow of users.

Hey on the other hand is a passenger. Sure, they might have 50k users in the queue, but them not being on Apple's platforms will probably shrink this number significantly. It's unlikely that Android users will switch to Apple because of the Hey experience.

From that it boils down to personal views. If one thinks that driver should have the same amount of power as passenger this scenario is upsetting.

Yet this is not universal view and I'd argue that the opposite view is the "norm". We have celebrities who can get more while spending less, specialists in the fields who have a lot of bonuses average Joe doesn't and well known businesspeople who have access to business which are out of reach. Do you imagine having 1.8b$ debt ? And yet Donald Trump was in that position long before he became POTUS.

Hey is exercising the same stuff. They want to become celebrity to slide. They don't fight for the change of rules. They fight for Hey to be approved.

And this is why anti-trust laws exist.

Netflix has in app purchases, but you are right. Their billing faq says it is for grandfathered accounts only.

I've yet to see where that distinction is codified in the rules.