>> Why would the person on the victim end of this feel humiliated?

> Why wouldn't they? Being unfavorably stereotyped is almost universally frustrating and humiliating,

I'd say because feeling humiliated is a completely wrong feeling but maybe something is lost in translation?

Here is my attempt, note that I'm not a native English speaker and I also haven't been in the US for long enough to understand all American customs but I read a lot of English and write a lot English:

- if someone does a mistake in front of others the perpetrator will normally feel embarrassed

- if this happens often enough the victim will feel annoyed and frustrated

- humiliated on the other hand is when someone tells others about something dumb you did.

is this correct?

> - humiliated on the other hand is when someone tells others about something dumb you did.

The whole point of OP's article is to say nope, this is quite wrong. There's still a lot of unwarranted shame and, yes, humiliation attached to even something as ordinary as being CEO of a business-- if you happen to be Black. It's not an easy problem to solve, and most naïve, even well-intentioned suggestions don't necessarily help.

If someone spills a drink on you by mistake at a restaurant, you would be angry not embarrased. The humility belongs to the person that stepped on the figurative poo.

If you consistently get drinks spilled on you in restaurants, but none of your friends have drinks spilled on them, you might start feeling humiliated for constantly being singled out for that sort of thing... And how your mere presence in a group creates uncomfortable situations for both you, and everyone else involved.

Spilling a drink is not the same as ascribing a harmful and unfavorable stereotype. And being angry/embarassed is not mutually exclusive, you might feel a bit of both.