> - humiliated on the other hand is when someone tells others about something dumb you did.

The whole point of OP's article is to say nope, this is quite wrong. There's still a lot of unwarranted shame and, yes, humiliation attached to even something as ordinary as being CEO of a business-- if you happen to be Black. It's not an easy problem to solve, and most naïve, even well-intentioned suggestions don't necessarily help.