I've been thinking about this for a year or so. There's a lot of pain points that could be solved:
* Insurance not included in prices displayed in search
* Underage surcharges not included in prices displayed in search
* Receiving a different model compared to what was booked
* Paperwork(sometimes digital Onan iPad) should all be done via an app
* Phone should unlock car
Some of the traditional rental companies have tried to solve some of these issues and there have been a few startups in the space. I'm not aware though of anyone trying to build a ground up tech first competitor to Hertz or Avis Budget. It is an expensive industry. SoftBank money would be needed to achieve scale.
Re:Never Hertz to Ask
by rdtwo on Sunday June 14, 2020 @11:57AM
(#23518690)
These things you see as pain points are all profit centers. If you got rid of them the “list” price would go up and customers seem to prefer hidden fees to price transparency.
* Insurance not included in prices displayed in search
* Underage surcharges not included in prices displayed in search
* Receiving a different model compared to what was booked
* Paperwork(sometimes digital Onan iPad) should all be done via an app
* Phone should unlock car
Some of the traditional rental companies have tried to solve some of these issues and there have been a few startups in the space. I'm not aware though of anyone trying to build a ground up tech first competitor to Hertz or Avis Budget. It is an expensive industry. SoftBank money would be needed to achieve scale.