Re:The Impending Doom of Expiring Root CAs and Legacy Clients
by TallGuyShort on Monday June 08, 2020 @10:34AM
(#23456812)
I like Amazon's model for this on the Kindle: Kindles are subsidized by ads, so you can buy what is effectively a REALLY cheap tablet from a well-known company if that's most important to you. OR, if you prefer, you can go pay a one-time fee an eliminate ads from the OS.
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Re:The Impending Doom of Expiring Root CAs and Legacy Clients
by jjoonathan on Monday June 08, 2020 @11:29AM
(#23457355)
Yeah, I would be less upset about the ad situation if they had made it clear up front and given me a choice like Amazon does with the Kindle.
That said, when companies price the ad-free premium at 1000x the expected ad revenue, it gets aggravating again.
Re:The Impending Doom of Expiring Root CAs and Legacy Clients
by gindely on Monday June 08, 2020 @11:50AM
(#23457633)
What's the advantage of this? Surely they're better off pricing it at 2x the expected ad revenue, since then they can expect to get twice as much now as they otherwise would get eventually? Indeed, even if it were 1.01x the expected ad revenue they've won with this upsell.
Re:The Impending Doom of Expiring Root CAs and Legacy Clients
by jjoonathan on Monday June 08, 2020 @11:53AM
(#23457677)
A willingness to pay signals that you A. have money and B. care about quality, which makes you a ripe target for price discrimination, which is why "ad-free" premiums often exceed the ad revenue by an enormous factor.
Re:The Impending Doom of Expiring Root CAs and Legacy Clients
by plorkyeran on Monday June 08, 2020 @01:37PM
(#23458693)
Charging 1.01x the expected ad revenue wouldn't cover the cost of implementing the no-ad option. Even 2x might be in break-even territory when you include extra support costs and the like (one person on the phone because they bought no-ads and got ads due to a mishap somewhere wipes out the profit from a lot of no-ad sales).
There's also the funny issue where people who can afford to pay extra for the no-ads option are exactly the people that advertisers want to show ads to. If the no-ads option is $5, then you're left selling ads with a target market of people who can't afford or don't want to spend $5, and that ends up driving down your ad revenue. A large gap between the expected ad revenue and the price of the no-ad option helps mitigate this effect.
Re:The Impending Doom of Expiring Root CAs and Legacy Clients
by nitrogen on Monday June 08, 2020 @02:20PM
(#23459187)
Isn't this advertising pricing paradox proof of the exploitative nature of advertising?
Re:The Impending Doom of Expiring Root CAs and Legacy Clients
by daemin on Tuesday June 09, 2020 @06:07AM
(#23465255)
Pretty much. In Australia Pay TV has more ads in it per hour than free to air TV.
Re:The Impending Doom of Expiring Root CAs and Legacy Clients
by stormdennis on Monday June 08, 2020 @10:59AM
(#23457050)
Or you can buy the cheap one with ads and keep it on aircraft mode, longer battery life, no ads. (Download content from PC via USB)
Re:The Impending Doom of Expiring Root CAs and Legacy Clients
by TallGuyShort on Monday June 08, 2020 @01:20PM
(#23458512)
True - but the fact that's even possible still makes me happier than the TV my comment was replying to.