Honestly, reading through the first parts of this document I’m immediately struck by a ‘if they’re going to make it this hard nobody is going to use it’ feeling.

AWS can be so successful because they do everything themselves as part of an integrated whole. Trying to make disparate (European!) services work together and somehow end up as a cohesive package is a recipe for disaster.

An equivalent European player can not be a bunch of separate companies each doing their own thing.