That's a true statement but most uses of "5G" are talking about mm-wave. There's no question that lower frequencies, already in use for 4G or adjacent to those, will get the evolutionary bump to 5G.
And don't forget to consider the need/benefit side. If your 2-7GHz towers won't be saturated, even a free pile of mm-wave antennas isn't worth the maintenance costs.
A third of the population isn't something to disregard. Their suggestion is that a holistic approach could be taken. But maybe this isn't too much an issue of resource allocation (ie 5G deployment may not be zero sum with fiber deployment, particularly if the considered regions are disjoint)
Oh well, hopefully Starlink or something can help raise the floor on rural internet access quality
~80% of the US population is urban, ~70% in large urbanized areas and ~10% in smaller urban clusters, per the census bureau. A majority of the US is not in a city only by empty land area, not people.
Which isn't to say that it isn't important to also have solutions that work for the other 20%, but things that are only valuable for the urban 80% remain quite valuable.