That’s not my argument. What I’m saying is that a flywheel is a poor analogy for what is being described.

If you understand what a flywheel is, and I tell you that there is such a thing as a “marketing flywheel”, you’re no closer to understanding what I’m talking about.

A much better physical analogy would be a chain reaction, or something like compounding if you wanted a mathematical one: i.e. anything where the initial investments fuel outsized returns later on.

> If you understand what a flywheel is, and I tell you that there is such a thing as a “marketing flywheel”, you’re no closer to understanding what I’m talking about.

Clearly a "marketing flywheel" is something which keeps the marketing momentum going between marketing campaigns, reducing the spiking to something more steady... well at least to me :)

So there is also no such thing as a business model flywheel like a platform as Amazon for example?

https://medium.com/aws-enterprise-collection/your-enterprise...

Yes.

All these examples seem to stem from a fundamental misunderstanding about what a flywheel is and what it can do. They are primarily for storing and releasing energy; they don’t generate their own momentum. https://en.m.wikipedia.org/wiki/Flywheel

Who cares? Seriously, it’s a metaphor that no one has issues understanding, so why the pedantic nitpicking?

I hadn’t heard of the metaphor before and understood it based on the words used.

Flywheels aren’t some kind of academics only term. If you’ve ever touched a mechanical fishing rod, you have used a fly wheel.

I'd never heard of it and my best guess based on the name would have been some kind of way of "storing up" marketing effort to release it later, like if you had extra marketing $$$ and needed to use it before the end of the quarter but would prefer to spread it out.

So the hope is to use concepts people aren't familiar with to describe other concepts they also aren't familiar with?

Sounds like a typical HN commenter.

So then would it make more sense to call it a windmill?

I'd use a snowball, to convey the growing nature.

Or just say what it is, compounding growth.

You guys always gotta make stuff more complicated than it is.

The English language is full of idioms and metaphors; marketers are hardly the only ones using them.

Actually "snowball" probably makes more intuitive sense to people than "compounding growth."

A snowball rolling down hill is a metaphor for compounding growth.