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Re:Why Marketing Flywheels Work by gk1 on Tuesday May 26, 2020 @01:12PM (#23313720)
The English language is full of idioms and metaphors; marketers are hardly the only ones using them.

Actually "snowball" probably makes more intuitive sense to people than "compounding growth."

Re:Why Marketing Flywheels Work by perl4ever on Tuesday May 26, 2020 @11:53PM (#23319224)
A snowball rolling down hill is a metaphor for compounding growth.