How would you feel to rent a car, go halfway to destination, take a nap in a hotel, then you wake up , car has no wheels, because wheels you had couldn't be used on that specific road, and you weren't warned about it. Breach of trust? Waste of time? Disappointment?
They [netflix] ended that about the same time they ended their Public API and starting becoming a "Media Company" instead of a tech company, this is also the point in time they became less consumer centrist.
The short term thinking of modern business to chancing as much quarterly growth has humanly possible long term health be damned was the investor pressure they were / are under.
This will short term thinking will be (and has been) the cause of major problems not just in netflix but many companies
Netflix have the data, he has the money, what's the problem?
The problem is "too much legal complications" and that problem does not exist on Popcorn Time.
So you sold a license to a local broadcasting company to for a time window and number of runs for a show. Not more you can do with no back channel for customers to request individual shows and pay for them. By only granting one license per are you can enforce some scarcity and get your money & hopefully users liked it. Channels could the compete who gets the best time based licenses, who gets the new hot stuff first, etc.
Now here we are with a global network with basically any user being able to request any show and pay for it (or get a subscription for a channel carrying it) and yet the media companies still carry one like one had to win an auction to get one of the broadcast masters, drag in on top of a hill to broadcast it and then return it back to someone else to do the same thing.