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A comment on No cookie consent walls, scrolling isn’t consent, says EU data protection body. Parent comment

Re:No cookie consent walls, scrolling isn’t consent, says EU... by chongli on Wednesday May 06, 2020 @12:37PM (#23093090)
The problem here is that there’s a prisoner’s dilemma among websites that rely on ad revenue. If only a few websites decide to become fully GDPR compliant, then those websites see all of their ad revenue disappear and go out of business. If, on the other hand, every website properly implements the GDPR requirements then the tracking based ad model disappears and we’re back to the pre-tracking world of ads.

The problem is: how do you get everyone to cooperate at the same time when the incentive for cheating is that your website gets all the revenue?

This dilemma is just one of many in modern society and all are aspects of Moloch [1]. Ultimately we’d like to kill Moloch but that seems very difficult right now.

[1] https://slatestarcodex.com/2014/07/30/meditations-on-moloch/

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Re:No cookie consent walls, scrolling isn’t consent, says EU... by shadowoflight on Wednesday May 06, 2020 @01:11PM (#23093588)
> The problem is: how do you get everyone to cooperate at the same time when the incentive for cheating is that your website gets all the revenue?

By cutting to the source and making targeted internet advertisements illegal, full stop, with business-wrecking, revenue-scaled fines implemented for both offending websites and offending ad companies.

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Re:No cookie consent walls, scrolling isn’t consent, says EU... by ferzul on Wednesday May 06, 2020 @02:42PM (#23094742)
don't fine businesses, just require a certain proportion of shares be handed over. if the offences is bad enough, the government gets a majority stake and can force change. if its not, the prior owners lose income and influence on an ongoing basis, since their 10% share is now 9%.
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Re:No cookie consent walls, scrolling isn’t consent, says EU... by PeterisP on Wednesday May 06, 2020 @01:19PM (#23093696)
Enforcement of laws is generally the standard solution to "how do you get everyone to cooperate at the same time when the incentive for cheating is that your website gets all the revenue". Compliance should not be voluntary - if cheaters get identified and punished, the coordination dilemma goes away.
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Re:No cookie consent walls, scrolling isn’t consent, says EU... by grumple on Wednesday May 06, 2020 @12:52PM (#23093324)
Can't they use non-tracking ads based on the content of the page?
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Re:No cookie consent walls, scrolling isn’t consent, says EU... by chongli on Wednesday May 06, 2020 @12:56PM (#23093386)
They can’t until advertisers agree to it. Today, that means walking away from the big networks and finding your own advertisers to sign for one-off deals. Some sites do it (slatestarcodex is one) but it’s hard work.
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Re:No cookie consent walls, scrolling isn’t consent, says EU... by atoav on Wednesday May 06, 2020 @02:40PM (#23094725)
In central Europe it is illegal to film the public space in front of your billboard without special permit. Billboards that don't film the space in front of them are still pretty common.

An effective ad on a popular website could be a single jpg hosted on the same webserver as that website itself. You wouldn't need any Cookie banner for that.

But ohh, that isn't enough. No they want to be able to show your users content you didn't explicitly approve and run code on your users computers you cannot verify.

If you had a lemonade stand would you let some company film your customers faces? Probably not.

The GDPR law just makes sure you ask them before you do it

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