Luckily, the accessibility API make this quite possible to do if you're one of the people that can't work without it. (Do keep in mind that note everyone uses tiling to work "efficiently".)
> The display isn't micro-LED either, so it is instantaneously outdated
What? How many computers actually ship with microLED today?
> the retina display doesn't help you see your macbook-using coworkers any better because their webcams have a resolution of 1x1 pixels
Even with the current climate, reading text and looking at images in retina resolution is a huge part of most people's jobs. If you haven't tried a Retina Display, I suggest you do: it's quite nice.
I wouldn't say AppleCare is the same as having the extended warrenty to obey the EU consumer law. AppleCare includes a bunch of things that are outside of normal "warrenty" coverage.
The US page is pretty clear that it extends a 1-year hardware warranty to 3-years and extends 90 days of technical support. In recent years they seem to focus more on accidental damage (with an additional per-incident fee).
The French website is more hand-wavy around improved hardware warranty. It also mentions the tech support, but the value seems to be the accidental damage.
The accidental damage math in the US is a tough one for me. $300 for AppleCare+ and $50 per incident goes a long way towards paying outright for a repair or buying a new laptop. The hardware warranties seem to be significantly better in Europe and historically the biggest value-add in the US. AppleCare+ just seems a lot less useful in Europe.
As an individual, I can just by it in the US for personal use, and carry it over. But if you intent to transporting them for selling them, the story is very different.
Chances are, you aren't checked. But if you are, having the original packaging or charger will be noticed by customs. They might even have data to determine country of origin from a serial number, or notice that it's a version that wasn't available when you left for the US etc. And if they ask, the burden of proof is yours to show you bought it in the EU.
I lived there for one year, and bought a lot of stuff in the US for personal use (like clothes). When I moved back to Europe, I just moved everything with me without paying any VAT.
I was worried that they would make me pay VAT from socks and underwear to laptop, phone, and everything. Asked about it, and was told that I didn't had to pay anything.
https://ec.europa.eu/taxation_customs/business/calculation-c... (the linked PDF).
Import duties and VAT. VAT accounts for much of the price difference, OP didn't explain which Europe they're talking about, but assuming a 20% VAT a 2999 machine costs $3598.8 to the end-user.
Means you're working with a 325.2 price difference, which doesn't even cover import duties.
So pretty much as ever, if you're round-tripping through the US, picking up an MBP there is nice. It does not however make for a business.
Just keep in mind that if you stay in the US for less than 6 months, you should be paying VAT on it on your way back (see other comments). Otherwise this probably counts as tax evasion, which comes with pretty hefty fines in some EU countries.
You can change the layout in the apple store when buying it here, but that adds 4 weeks to the delivery time..
I still have a Macbook Air 2013, and have been looking for an upgrade for like 5 years, but I was not willing to pay 4k for a laptop with a worse keyboard, a worse power plug, an OS that in 2020 still doesn't have any kind of windows tiling capabilities and quite poor virtual desktops support, a useless touchbar, no wifi6, and the worst webcam ever made.
Selling it at twice the price that in the US doesn't help. I can pay for a plane ticket, and still get it cheaper there.
Also, for a company that markets their laptops as having great displays, its quite ironic that their OS still doesn't support any kind of window tiling to use them efficiently in 2020. The display isn't micro-LED either, so it is instantaneously outdated, and well... the retina display doesn't help you see your macbook-using coworkers any better because their webcams have a resolution of 1x1 pixels.