I think that comes from their mathematics background.
I'd like to wheel out the "left handed scissors" argument again; the large and persistent arguments over what is most intuitive should be taken as evidence that different people find different things intuitive or comfortable.
Which is more natural to use, a symmetrical mouse or one with a slight bend to it in a comma shape to more closely fit being held in the right hand? What happens when a left handed person picks it up?
Whoever manages to make a purely declarative general-purpose programming language will be a technological superstar, because for normal non-programmer folks it would be the ideal gateway to programming.
(That said, I don't think it's possible. 'General purpose' implies some sort of Turing completeness, i.e., recursion or loops, which immediately makes it impossible to reason about in normal declarative terms.)
"Statecharts"? Some other kind of boxes-and-arrows Moore/Mealy machine visualisation?
It is an interesting observation that declarative logic apparently is more intuitive to non-programmers than it is to programmers trained in imperative programming.
No way. Have you ever mentored technical people who aren't specifically trained programmers by education?
These kinds of people will have no problem writing huge SQL queries with joins nested four levels deep, or pages and pages of declarative Pandas or R code using weird transformation and filter logic, but they'll have humongous problems understanding simple loops or variable assignment.
Another data point to consider: Excel is the most popular programming environment in the world, and it's also declarative, not imperative.