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A comment on I Spent $6M on Google Ads Last Year. Parent comment

Re:I Spent $6M on Google Ads Last Year by wodenokoto on Monday April 27, 2020 @12:17PM (#22997221)
How many steps are there between clicking the ad and downloading?

Don’t underestimate fat-fingering

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Re:I Spent $6M on Google Ads Last Year by JeffL on Monday April 27, 2020 @12:31PM (#22997348)
The only prominent thing to click on from the landing page is the download link, and the ads are only showing to desktop users.
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Re:I Spent $6M on Google Ads Last Year by dx034 on Tuesday April 28, 2020 @02:23AM (#23004040)
Maybe people don't know how to open it? Some websites exactly show users where to find the download afterwards. With Firefox, downloads pretty much disappear. In Chrome they're a bit more visible but easy to overlook. You could also trigger false positives with antivirus software preventing users to open it. There are a lot of reasons why users might click download but don't install or run the software in the end.
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Re:I Spent $6M on Google Ads Last Year by raverbashing on Monday April 27, 2020 @02:16PM (#22998386)
Webscrapers maybe?
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