Just to add to this - life is pretty expensive these days, and a lot of people really don't have much discretionary income left each month after taxes, rent, health insurance, food, etc. Median household income in the US is ~$63k, and after all of those expenses its pretty easy to be left with something like $100 a month (or less, or even worse, needing to take on debt to cover bills). When that is the case, even a $5/month subscription is a lot of money.