It's not an either/or. A poorly managed company can make itself more dysfunctional by neglecting investment and returning too much cash to shareholders.
* https://www.macrotrends.net/stocks/charts/IBM/ibm/research-d...
AAPL spends on R&D, and dividends, and buybacks.
I think it's a bunch of bs the way you are wording this. I know these are not your words alone, it's what people say.. but it's so misleading!
You say "return it to shareholders". Well, no. A dividend is returning to shareholders.. that's what a dividend is.
A stock repurchase is basically nothing more than the company buying back stock, and giving holders the option to sell theirs to the company..
The investor can sell the damn stock any time they want... this is NOT "returning it to shareholders".
It is a completely convoluted way to arbitrarily do a bunch of fancy things to both use cash, get stock, prop up the price even more since there is a buy pressure..
The point of a stock repurchase program is to decrease the number of shares on issue and therefore increase the value of each share. Theoretically share price = market cap / shares on issue.
Buying back stock does raise the price. But only because it clears out the sellers that are willing to sell at lower prices and leaves the higher ask prices.