Ehh this is debatable. Apple has put out a few products that have completely changed the market under Cook's tenure. AirPods have introduced a new head phone paradigm. Apple Watch is waaaay ahead of the competition. The iPhone X made full screen phones mainstream and introduced UI gestures that were copied by Android.
Sure there have been some missteps cough butterfly keyboard cough but I’d say overall, they are still producing interesting products that define a large part of the consumer tech market
In contrast, the AirPods and Apple Watch are more straightforward "make 'em smaller" incremental moves. The engineering work is leading in many respects, but it doesn't upend a market.
And Intel does have a history that was like Apple's in parts. A big part of their advantage as the PC market heated up was in marketing an entire nomenclature of what the platform could be and to provide comprehensive path-of-least-resistance solutions around that, ensuring that the industry fell in line around their technical lead rather than IBM or some competitor.
Those bones are still there in parts of the company - Intel chipsets are pretty well regarded for dependability(seeing Windows crash because of Intel drivers is a very rare event) and they've been good at getting the corporate office to standardize on them - but increasingly the platform is getting defined around mobile and server needs, which are a more competitive space generally. Intel doesn't get to call the shots on 5G, for example - and huge data center customers are in the business of optimizing the system end-to-end to provide the most efficient general computing resource possible; everything they touch commoditizes, and they will put their foot down if they smell enterprise contract crap.
Do you remember the first generation iPad? I owned it, and let me tell you. It was, almost literally, 9 iPhones stuck together.
The AirPods is more than just make it smaller. People praise its convenience, and its innovation is in skipping the cumbersome bluetooth pairing process.
Switching your bluetooth headphones between 5 devices can be... a chore.
So much that got copied from Android in the meantime, the innovation of the iPhone is a long time ago :)
I have never seen someone use UI gestures.
Not sure what he is doing, but the only thing I see is updating iPhone and raising the price. In the meantime, losing market share in their most important market.
I'm pretty sure iPhones market share will sharply drop way with the current Covid situation worldwide. Not a good position while trying to get people onboard the digital services.
As will the expensive gadgets.
That, and Intel isn't an innovative company anymore. Now they are a process company riding on their manufacturing dominance and x86 market share. It looks a lot like Apple under Tim Cook, except add another decade since there was innovative leadership (Andy Grove). They are a few consultants removed from IBM at this point.