--
This is super helpful, thank you! The last thing we want to do is to deceive people.
There's a lot of information we want to convey in those little artwork thumbnails and we've been struggling with how to cram it all in. We thought that two prices in that small space would be confusing –– but I think you're right that it was a mistake and we need to find a way to work it in.
This seems like kind of a nitpick when lots of expensive things (not just cell phone plans) are priced this way. Apartment leases, car leases, internet/cable service, and insurance all come to mind. Saas subscriptions also commonly frame pricing in per month/per user terms (even for annual plans) and leave it to the buyer to figure out the total cost that entails. As long as it's clear that the price is a monthly installment and not a total, which does seem to be the case for Art in Res, I don't see a problem.
---
I want to love this idea, but I struggle to get past the lack of full price when browsing. It says "$48 • 24 months" and expects me to intuit that the product costs $1152.
Or rather, I worry that it expects me not to intuit that. Breaking the absolute price into a series of less frightening numbers to obscure the magnitude of a purchase feels slimy when cell phone carriers use it to trick people into buying new iPhones for "cheap". This seems like the same tactic. Especially since the payback periods vary between paintings, so you can't even compare apples to apples in terms of monthly dollar cost.
It's okay that paintings are expensive. It's less okay to undermine people's ability to reason about the cost of things.