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A comment on Anatomy of long sales letter. Parent comment
I'd suggest making a lot more white space in the longer version for easier reading.
The shorter version also has a headline, the longer kind of does but it's not noticeable.
Keep running tests - you'll find a winner! :)
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I'd suggest making a lot more white space in the longer version for easier reading.
The shorter version also has a headline, the longer kind of does but it's not noticeable.
Keep running tests - you'll find a winner! :)