Anatomy of long sales letter

Re:Anatomy of long sales letter by macournoyer on Tuesday March 01, 2011 @03:21PM (#2277017)

FWIW, I A/B tested a "long" sales letter with a cleaner, shorter and nicer looking one (imo) for my info product targeted at programmers.

Long: http://createyourproglang.com/index2.html Short: http://createyourproglang.com/

I've let the experiment run for a few months and the results were never concluding, ~50% each the whole time.

My guess is that most of my buyers are pre-sold by affiliates, or via word of mouth, and don't read anything. Any other interpretation greatly appreciated.

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Re:Anatomy of long sales letter by JeremyReeves on Wednesday March 02, 2011 @06:07AM (#2279167)

1 thing I noticed is that the longer version is REALLY cramped and a lot harder to read than the short version.

I'd suggest making a lot more white space in the longer version for easier reading.

The shorter version also has a headline, the longer kind of does but it's not noticeable.

Keep running tests - you'll find a winner! :)

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