Installing a native app is a stronger form of opt-in than simply clicking an URL to a new website.
That's what a PWA is :). Browsers should lift these restrictions for installed PWAs, and probably do.
“ Web applications added to the home screen are not part of Safari and thus have their own counter of days of use. Their days of use will match actual use of the web application which resets the timer. We do not expect the first-party in such a web application to have its website data deleted.
If your web application does experience website data deletion, please let us know since we would consider it a serious bug. It is not the intention of Intelligent Tracking Prevention to delete website data for first parties in web applications.”
This post is about them extending it to all storage set from JS.
I expect companies will start working around this with CNAMEing and proxying, and I'm curious how Apple will handle it.
And since they can easily correlate logs server side, they can track people between sites.
If it's a PWA that's regularly used you should be fine. But if not, yeah, that's going to be very annoying.