Sure, its a premium with premium perforance, but its not "luxurious". Conversely, you can get more "luxurious" cars with worse performance for about the same money.
Want luxury and premium performance? That's another 10k (at least) with most brands and Tesla doesn't really offer a car with both at all, IMO.
Outside of performance, what features does my Model 3 have that my Subaru BRZ didn't?
Heated seats are pretty standard these days. My TM3 has heated seats in the rear. The TM3 has a better entertainment unit for sure, but I could have certainly replaced the head unit in my BRZ if I wanted navigation and Spotify integration. There's self-driving features, but all Subaru's these days except the BRZ have lane-keeping and TACC, which makes it on par with the AP I have, since I didn't pay for FSD. My BRZ even had dual-zone automatic climate controls!
The only things I can think of that my Model 3 has that my BRZ didn't are the automatic wipers, the a power passenger seat, and profiles for the power driver seat.
What features would the TM3 need to be considered a luxury vehicle? I can think of a few things it doesn't have.
- Heated steering wheel
- Entertainment screens built into the back of the front seats
- Air suspension
- Higher quality paint
That makes it cheaper[2] than a Honda Civic ($36.3), Volvo S50 ($36), and a BMW 2-series ($35.3).
Are they luxury cars?
[1] Please don't say you can't actually buy one for that, it has been proven many, many times that you can, you just have to call Tesla.
And I say this as a Model 3 owner. It's a nice car for sure, but I personally wouldn't call it a luxury car.