Maybe it's a joke to you. For me it's fine. People pay real money in order to have Apple quality. If all you need is "a computer", go ahead, there's plenty around any corner.

Any merchant of quality products would suffer greatly if everyone is allowed to sell stuff in its name.

There's a big difference between someone saying "I'm a repair shop that is capable of fixing Ford vehicles" and "I'm an official Ford Certified repair shop". Both are allowed to fix your car. The third party shop can order parts to repair your car.

And nobody curses Ford's name when they go to a crappy shop and spend $2 on a new headlight that fails in a week. That's the shop's fault.

Nobody is saying anyone can call their junk an "official apple product". Why would this not be the same as the car scenario? If you don't want to risk issues, don't go to sketchy repair shops.

> Any merchant of quality products would suffer greatly

So what? Apple's interests don't matter, unlike its customers'.