I have witnessed _exactly_ what you're saying, and I've seen people feel so unwelcome that it hurts them more than helps them. It blows my mind the stranglehold that AA has on this industry, given how demeaning it can be to people who are looking for help.
I've seen more success with people going to SMART recovery meetings, which focus on providing a space to talk and seek help without the judgement level associated with AA.
Instead I read a different book that could be summarized as "There are lots of good reasons to stop drinking and lets go over them." I also used r/stopdrinking as a support group for daily check-ins.
I can't say whether Alcoholics Anonymous would have helped me had I gone to the meetings but the literature was really unattractive. My understanding of SMART is they don't let you refer to yourself as an "alcoholic" or "addict". I feel that framing was much better for me than what I read in the Alcoholics Anonymous pamphlet.
This is highly dependent on where you are. I experienced verbal abuse and was made to feel unwelcome at meetings when people found out I'm an atheist. People have told me, verbatim, "You don't belong here if you're denying God".
Needless to say, I am no longer a part of that little cult. I'm doing fine without it.