BMW’s new flat logo is everything that’s wrong with modern logo design

Re:BMW’s new flat logo is everything that’s wrong with moder... by atoav on Friday March 06, 2020 @01:59AM (#22501518)

Having the text as negative space on dark is still perceptually different to having it on a transparent background (which is perceived as negative space). This is enough to make it feel unbalanced.

See here: https://i.imgur.com/uW4TGX2.png

[ Parent | on HN ]

Re:BMW’s new flat logo is everything that’s wrong with moder... by huebomont on Tuesday March 10, 2020 @11:30AM (#22536272)

Purely subjective. I personally see no difference in the balance, and either way, "balanced" doesn't mean correct.

[ Parent | on HN ]

Re:BMW’s new flat logo is everything that’s wrong with moder... by ksec on Friday March 06, 2020 @05:39AM (#22502535)

Thank You! This is enough to illustrate the problem. It would have been fine if they had kept the black as background colour.

[ Parent | on HN ]