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Re:BMW’s new flat logo is everything that’s wrong with moder... by huebomont on Thursday March 05, 2020 @03:00PM (#22497520)
Hate to break it to you, but all these "problems" with the logo were exactly the same in the old logo. You got distracted by the ham-fisted layer styles and fooled into thinking that made it good.

The fact that you said "makes the letters pop" would send shivers down any designer's spine.

Re:BMW’s new flat logo is everything that’s wrong with moder... by atoav on Friday March 06, 2020 @01:59AM (#22501518)
Having the text as negative space on dark is still perceptually different to having it on a transparent background (which is perceived as negative space). This is enough to make it feel unbalanced.

See here: https://i.imgur.com/uW4TGX2.png

Re:BMW’s new flat logo is everything that’s wrong with moder... by huebomont on Tuesday March 10, 2020 @11:30AM (#22536272)
Purely subjective. I personally see no difference in the balance, and either way, "balanced" doesn't mean correct.
Re:BMW’s new flat logo is everything that’s wrong with moder... by ksec on Friday March 06, 2020 @05:39AM (#22502535)
Thank You! This is enough to illustrate the problem. It would have been fine if they had kept the black as background colour.