Re:BMW’s new flat logo is everything that’s wrong with moder...
by atoav on Friday March 06, 2020 @01:59AM
(#22501518)
Having the text as negative space on dark is still perceptually different to having it on a transparent background (which is perceived as negative space). This is enough to make it feel unbalanced.
See here: https://i.imgur.com/uW4TGX2.png
The fact that you said "makes the letters pop" would send shivers down any designer's spine.