Mozilla has recently begun offering an integrated VPN with Firefox, though unlike DoH that has a monthly subscription fee (hell, I don't blame them for wanting to diversify their revenue). The partner in that case is Mullvad.
> You're basically saying that Firefox is now behaving like malware
This is hyperbole. End users should look out for their own best interests by using any means necessary, which includes hiding as much as they can from the network. If the network doesn't like that, then it has the choice not to allow that user to attach a device to the network.
I was a happy pihole user. I could choose to allow DNS lookups, and blacklist using OpenDNS. If I install Firefox at home, then I can't block problematic sites; and Cloudflare will use this to sell the idea to advertiser for TVs and such, so it looks like Google/Cloudflare just used Firefox to obviate ad blocking.
DoH is not meant for us, it is meant for the average people who have no tech background. Just because it will cost us a few minutes to configure, we shouldn't deny the overall benefit it will bring to most.
DNS-based blocking is not perfect, but is currently still very powerful for things like adblocking.
You're basically saying that Firefox is now behaving like malware, which I agree with...
Windows 10's telemetry is also another piece of software which has started to become hostile in this manner, hardcoding IPs and such.