Will Spotify Ruin Podcasting?

Re:Will Spotify Ruin Podcasting? by scarface74 on Monday February 10, 2020 @06:06AM (#22288070)

Would you go to a special browser to read not-web pages?

We know that the top Apple related podcasters charge between $5500-$6500 a spot for three to four ads per episode. How much do you think the top more general podcast like Stuff You Should Know charge?

Do you think they would stop publishing podcast that can be found not only when people click on the Podcast app that comes preinstalled with all iOS devices, but can also be found on other podcast apps that use Apple’s public API to its podcast directory?

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Re:Will Spotify Ruin Podcasting? by nl on Monday February 10, 2020 @09:29AM (#22289366)

Based in reports that Spotify is planning to spend hundreds of millions of dollars on podcasts each year, I'd guess $100k an episode isn't that crazy.

It may even be cheap - Howard Stern's deal is reported to be $90m/year (and that is exclusive to one publisher).

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Re:Will Spotify Ruin Podcasting? by scarface74 on Monday February 10, 2020 @09:47AM (#22289516)

Spotify isn’t that profitable, what happens when the easy debt money dries up?

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Re:Will Spotify Ruin Podcasting? by nl on Tuesday February 11, 2020 @12:56AM (#22296419)

Spotify is profitable, and they can adjust profit/growth by adjusting marketing spend.

https://www.google.com/amp/s/www.theverge.com/platform/amp/2...

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Re:Will Spotify Ruin Podcasting? by cbzbc on Monday February 10, 2020 @10:18AM (#22289797)

I assume that the hope is that by that point they are a monopoly/oligopoly and can make money.

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