users are not against ads. users are against invasive, troublesome ads. if say hn, had a jpeg banner that said 'sponsored by stripe'. no user, would be bothered and most would be happy. just like when old fashioned 'toilet-paper' had ads, I mean newspapers. we were happy to see them. since you knew once you flip over the page, it was mostly material. and a little pic | text of an ad. so yeah in general ads ain't bad. but ads in their current reincarnation are bad.