I use FF on mobile and love it.
I find mobile web pages with ads unbearable. I intentionally disable Chrome on my Android phone as some apps disregard my default browser preference (Google news).
I generally prefer web pages (on mobile) rather than apps so I can turn off ads. I don't really see the attraction of apps, especially when they have ads as well.
Yeah.. maybe I'm an outlier. :/
And how about all the apps that use a built-in webview every time you click a link (Gmail, Hangouts, rif, etc. etc.) rather than even calling a full browser. At least they typically have an "open in browser" option but that gets tedious, and they sometimes have a setting (buried deep) to always do so.
If that's on, you get the mini-browser in the app, otherwise links go immediately to the full browser. (Just tested with Gmail, YMMV)
However, for the smaller sites, something like Scroll would work fine. You pay them a fixed amount, which they distribute based on your usage: https://scroll.com/
If they start charging money for fb access it will make it very easy to drop this bad habit and quit Facebook.
I don't have the willpower to stop browsing facebook and instagram from time to time. But next second they announce paid access, I'll stop using it.
Although even without this, I find myself browsing Facebook and Instagram less frequently with every passing month. At this rate it would be rather painless to quit it altogether by the end of the year.
This one is bullshit. I don't run an adblocker today because I think it is insane to grant extensions the ability to observe and modify all of the content your browser ever renders.
Chrome changing to a rule based system is both the only sane option (I might finally decide to use an adblocker that uses the new system), and it also is in line with how Safari enables extensions.
But an extension requiring explicit permission to observe and modify all of the content your browser ever renders is unacceptable.
While I clamor for privacy and advocate against ads whenever I can, most users would not not appreciate having to pay for dozens of different services every month.
Just imagine: 5 bucks a month for Facebook, 3 for Reddit, 10 for Google Search, 4 for Gmail, 15 for Youtube, 5-20 each for 5 different newspapers, ...
But there are practical realities that make a significant increase in ad block usage unlikely:
* A lot of browsing has shifted to mobile. Mobile browsers don't have extensions, except for FF and a few Chromium derivatives, which almost no-one uses. That's a big chunk of impressions right there.
* Google is probably not happy about losing a double digit percentage of impressions on desktop. They are trying to hamstring ad blocking in Chrome by removing request interception APIs.
* A lot of websites have mobile web versions, but aggressively push you towards using the app instead, where ads can't be blocked and profiling is much easier. (FB, Instagram, TikTok, Reddit, ...)
* Plenty of sites are using adblock detectors. Probably only those that really need the revenue to survive.