What I'm trying to say is: For every popular content creator on IG, there are tens and hundreds of (more or less automatic) content curators that do nothing more than scrape content with lots of likes, and re-post on their own channels. Then when they get sufficient followers, they make money through paid product placements, account flipping, pay-to-play sharing, and what not. More often than not, there's no linking to the original pages / creators.