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Re:The iPad Awkwardly Turns 10 by scarface74 on Tuesday January 28, 2020 @08:38AM (#22169209)
So you think you know better than Microsoft and Adobe? Have you thought that they may know their customer base better than you do?
Re:The iPad Awkwardly Turns 10 by mrweasel on Tuesday January 28, 2020 @11:38AM (#22170985)
Unless we can see the numbers we don’t know if Microsoft profits from Office for the iPad. So I could be right for all you know.
Re:The iPad Awkwardly Turns 10 by scarface74 on Tuesday January 28, 2020 @01:39PM (#22172607)
Seeing that the only way that Microsoft makes money on Office for iPad is by selling O365 subscriptions -- same as Adobe with Creative Cloud -- having access anywhere is the value add.
Re:The iPad Awkwardly Turns 10 by readhn on Tuesday January 28, 2020 @09:17AM (#22169539)
Microsoft or Adobe can afford to make a billion dollar mistake.
Re:The iPad Awkwardly Turns 10 by scarface74 on Tuesday January 28, 2020 @09:33AM (#22169672)
Why would Microsoft keep developing a product for 7 years if there were no interest?
Re:The iPad Awkwardly Turns 10 by oarsinsync on Tuesday January 28, 2020 @09:48AM (#22169814)
The Zune was launched in 2006 and discontinued in 2012. Why did that product last 6 years?

I’m not saying Office for iPad is pointless (I use it regularly, so quite the opposite!), but I do think it’s foolish to think an organisation the size of Microsoft’s doesn’t necessarily do things for obvious reasons. Individual incentives do not always lend themselves to data driven objectives.

Re:The iPad Awkwardly Turns 10 by scarface74 on Tuesday January 28, 2020 @09:56AM (#22169917)
Apple created the iPod in nine months by cobbling together third party components. The Zune wasn’t exactly a billion dollar investment.
Re:The iPad Awkwardly Turns 10 by oarsinsync on Tuesday January 28, 2020 @10:34PM (#22177079)
I think it's unlikely that Office for iPad is a billion dollar investment either. It doesn't change that it might not actually generate any direct returns for them.

Loss-making strategies can ultimately be profitable in a broader sense (if it increases the stickiness of the product on it's primary platforms, keeping away competitors, a strategic moat).

I don't think there's any evidence either way to be able to make any assumptions about the level of interest of the product, and whether or not that justifies it's existence.