As far as I know it doesn't happen in the UK at all. I have placed 200+ orders with Amazon in last year alone and haven't had any issues except for a couple deliveries which were a day late(Amazon extended my prime by a month each time). 99% of my deliveries arrive in 1 day as promised. They have exemplary customer service as well. In a way, I don't understand why you'd buy from anyone else but amazon :P
Amazon itself has admitted it has a counterfeit problem to it's investors
https://qz.com/1542839/amazon-has-finally-admitted-to-invest...
Beyond that there's been documented cases by manufacturers such as Birkenstock and Apple plus the eclipse sunglasses.
One aspect is that not everything has counterfeit counterparts, e.g. there is no counter-counterfeit to, specific counterfeits, products that require exotic parts, or foods.
I’ve never seen a 4-cell(Lipo) knockoff battery for Lenovo X200 and I know the reason is because it is not easily possible to source appropriate components.
So there could be specific usage model for Amazon of a person that could completely avoid receiving unexpected items.
https://www.npr.org/2018/09/16/647377213/fake-bike-helmets-c...
In case anyone's wondering, the fake i7 was some sort of Celeron with an i7 sticker on top - the real one is engraved/printed and has a different shape.
It is cheaper than almost every other computer store in the UK for the same parts, deliver next day and they don't tend to shaft you on delivery cost (if it costs anything at all).
Unless you are near one of the large online shops and need something delivered next day there is no other option than Amazon.
https://uk.pcpartpicker.com/product/Hy97YJ/msi-b450-tomahawk...
https://uk.pcpartpicker.com/product/Y6Crxr/fractal-design-me...
etc.
It sometimes makes sense to spread the parts buy across a couple of vendors to save costs - of course too many vendors and delivery costs eat into the savings. But it's quite rare that I've ended up buying anything other than monitors and the occasional component from Amazon.
Run your next purchasing decision through Google shopping. You may be surprised.
And the solution for the whole industry is the same thing with some distributed ledger or some very light centralized authority (like MAC or UPC vendor assignments) plus vendor-specific databases.
Also, Amazon charges $0.05/UNIT for this!
Source: I am a consultant for Amazon Suppliers. The problem is not as bad as OC exclaims, but its slightly annoying.
Anything food/supplement related always has reviews mentioning mold, substitutions etc. Cables and electronics are often counterfeit or of questionable quality. I've seen threads here on HN about counterfeit new books. Just not worth the headache of trying to find something that you think is legit and then hoping that co-mingled products alleged to be that don't get shipped to you instead.
Sometimes waiting too long for your personal trust to be broken (after seeing them drop on others) can be a lot worse than just a broken toy.
Later, sellers attempting to co-mingle inventory are provided a seller-specific SKU that is matched to the parent and they're required to use. This ties all issues on their orders back to their store.
This still requires lots of human intervention, which sucks.
There's been oh-so-many reports that even if you're buying from the official store of any known brand, with FBA, then you might as well still receive a knock-off, due to the inventory co-mingling issue. Have they ever resolved this for good, or is noone really bothers to even pay any attention to this anymore?