The problem with fines against Google (and Facebook, too) is that it's peanuts for them. They just factor this in the same category as "legal costs", and it never affects them even remotely.
If, and I say If, these gangsters ever get hit with major fines, and we get the simple yes/no option that a few pages have, then it will be better.
Right now, the ad industry (or should i say Mafia) is trying to actively circumvent this legislation
There would be ways to get control over this, but law is slow.
Pushing all this through the legal system will take some time but the watchdogs in different countries are not sitting idle.
[1] https://fil.forbrukerradet.no/wp-content/uploads/2018/06/201...
0: https://www.gdpreu.org/the-regulation/key-concepts/legitimat...