How to Kill a Startup Idea with Google Keyword Planner and AdWords: A Case Study

Re:How to Kill a Startup Idea with Google Keyword Planner an... by briandear on Tuesday January 21, 2020 @10:16PM (#22114262)

If the ads were higher quality, the click through would improve but conversions wouldn’t. So it would drive up the acquisition costs even more — further making the point that this was a loser idea.

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Re:How to Kill a Startup Idea with Google Keyword Planner an... by lerchmo on Tuesday January 21, 2020 @10:55PM (#22114457)

Hmm, this is not how improving ads has ever worked for me. Better ads = better performance.

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Re:How to Kill a Startup Idea with Google Keyword Planner an... by rchaud on Wednesday January 22, 2020 @11:50AM (#22119204)

higher clickthroughs to the landing page would have zero incremental effect on conversions? How do you figure that?

why would anyone bother to A/B test ad copy or landing page CTAs if this were true?

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