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A comment on How to Kill a Startup Idea with Google Keyword Planner and AdWords: A Case Study. Parent comment

Re:How to Kill a Startup Idea with Google Keyword Planner an... by rchaud on Wednesday January 22, 2020 @11:50AM (#22119204)
higher clickthroughs to the landing page would have zero incremental effect on conversions? How do you figure that?

why would anyone bother to A/B test ad copy or landing page CTAs if this were true?

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