I just got comcast installed in a new home, and the experience was completely different from what I've experienced in the past -- think "apple store", rather than "we're the phone company; we don't have to care". The customer service rep that helped me said they just finished six months of training, and even they were surprised that the system "just worked" when I went in to pick up the gear (my choice to pick it up two hours after calling them rather than waiting for delivery). I won't go into detail about all the other things that "went right" to avoid sounding like a marketing bird, but from what I heard it is a corporate initiative and not just for the fiber buildout.