Re:Boeing has temporarily stopped making 737 Max airplanes
by benhurmarcel on Tuesday January 21, 2020 @02:02PM
(#22110179)
It doesn't matter that everyone knows they're the same, rebranding often works.
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Re:Boeing has temporarily stopped making 737 Max airplanes
by Retric on Tuesday January 21, 2020 @02:24PM
(#22110457)
Rebranding works when it’s paired with significant changes.
Without that people tend to keep using the old name for a long time. People still call the Willis tower the sears tower and that change happened 11 years ago.