Brandchirps – Simple Brand Monitoring

Re:Brandchirps – Simple Brand Monitoring by peteforde on Sunday January 19, 2020 @08:07PM (#22095388)

I pulled $300 out of the air, but when you look at how expensive SaaS tools like Mixpanel get at scale, it's not even improbable. Welcome to corporate budgets, where the people making the decisions are not spending their own money and one of the top-3 decision dimensions is "will this get me fired?"

It's not my wisdom, but it is frequently cited on here (looking at patio11) that the reason software costs up to $500 or over $10k but very little in-between is that most managers can expense $500 without VP approval; $10k is the minimum realistic price of a product sold via an inside sales process.

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Re:Brandchirps – Simple Brand Monitoring by bryanrasmussen on Monday January 20, 2020 @12:46AM (#22096603)

right, $300 sounds reasonable for a single person having to use this, so maybe a member of a team, and teams decide on their own to get it. But if there is a decision like every analyst needs to have a way to track brands and there are 100 analysts then 300 starts to look like a procurement process, I suppose it could be fixed by offering a discount of multiple licenses of course.

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