Ask HN: Review my startup, BeautyBloc.com

Posted by IdeaGarage on Friday February 11, 2011 @06:48PM
from the ask-hn dept.

We're positioning BeautyBloc.com as the "Groupon for beauty products and services." The idea is that by being more targeted, we will get higher quality customers for our merchants and also provide deals that are more relevant for the our opt in subscribers. Would love to get any and all feedback you may have on the business model, the best way to merchant leads, drive traffic to the site, the site itself, etc.!

Thanks so much!

( 7 comments | on HN )

Re:Ask HN: Review my startup, BeautyBloc.com by HackrNwsDesignr on Friday February 11, 2011 @07:03PM (#2208746)

clickable http://www.BeautyBloc.com/

[ Parent | on HN ]

Re:Ask HN: Review my startup, BeautyBloc.com by Mz on Friday February 11, 2011 @06:52PM (#2208711)

Wondering why you chose the "bloc" part of the name. (For me, it has unfortunate implications.)

Thanks.

[ Parent | on HN ]

Re:Ask HN: Review my startup, BeautyBloc.com by IdeaGarage on Saturday February 12, 2011 @03:51PM (#2211094)

We chose it to reflect a group of people coming together to collectively reach a common objective. In this case, a deal. What implications does it have for you?

[ Parent | on HN ]

Re:Ask HN: Review my startup, BeautyBloc.com by Mz on Saturday February 12, 2011 @06:46PM (#2211528)

I hear "This site is some means to block out beauty" -- you know, kind of like "ad blocker", only somehow for "beauty". Not sure what on earth that would mean but it does not sound like a good thing if you are trying to sell beauty products (or coupons for beauty products or whatever). I also just think "beauty" sounds vain, so for me it is offputting.

I also associate the term "bloc" with "Soviet bloc countries", which is a real negative thing historically in the US. So I wouldn't be very comfortable with joining a "bloc", even without subliminally wondering if joining this "bloc" would ensure I became uglier. (Edit: I will add that in that context, the idea of a "beauty bloc" brings to mind very unflattering cold war images of Soviet Bloc women. Not anything I would aspire to look like.)

However, my mind isn't normal. So take that opinion as a sampling of one, and no reason to think it is representative of your target market (since I don't wear any make-up ever as I am allergic to everything).

Good luck with this.

[ Parent | on HN ]

Re:Ask HN: Review my startup, BeautyBloc.com by IdeaGarage on Monday February 14, 2011 @12:13AM (#2215385)

That makes a lot of sense - thanks so much for your thoughtful feedback!

I certainly didn't think of the negative Cold War implications, since I am originally from Ukraine and the Soviet Bloc was not perceived as a negative thing on our side of the world.

I will do some more research with others to see if this is enough of a deal-breaker to require a name change.

Thanks again!

[ Parent | on HN ]

Re:Ask HN: Review my startup, BeautyBloc.com by Mz on Monday February 14, 2011 @03:21AM (#2215915)

I have been thinking that something like "beauty buying bloc" would probably be fine. It would clarify things enormously (ie not imply "this is a means to block out beauty"). And it's possible that changing the name like that wouldn't really require changing the domain name.

Also, women who are younger than me wouldn't be likely to have Cold War associations. So I think the demographic of your target market may impact this.

Good luck with this.

[ Parent | on HN ]

Re:Ask HN: Review my startup, BeautyBloc.com by IdeaGarage on Monday February 14, 2011 @02:19PM (#2218153)

That is a really good suggestion - we'll see how we can incorporate it! Thanks again for your feedback!

[ Parent | on HN ]