I have been thinking that something like "beauty buying bloc" would probably be fine. It would clarify things enormously (ie not imply "this is a means to block out beauty"). And it's possible that changing the name like that wouldn't really require changing the domain name.
Also, women who are younger than me wouldn't be likely to have Cold War associations. So I think the demographic of your target market may impact this.
Good luck with this.
Re:Ask HN: Review my startup, BeautyBloc.com
by IdeaGarage on Monday February 14, 2011 @02:19PM
(#2218153)
That is a really good suggestion - we'll see how we can incorporate it! Thanks again for your feedback!
I certainly didn't think of the negative Cold War implications, since I am originally from Ukraine and the Soviet Bloc was not perceived as a negative thing on our side of the world.
I will do some more research with others to see if this is enough of a deal-breaker to require a name change.
Thanks again!