CollegeHumor shuts down

Re:CollegeHumor shuts down by sulkie on Wednesday January 15, 2020 @11:10AM (#22055422)

Would there be significant disadvantages in using both platforms at the same time? Or does "pivoted to FB" also imply that the content was adjusted to FB audience?

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Re:CollegeHumor shuts down by ceejayoz on Wednesday January 15, 2020 @11:16AM (#22055494)

Using, no, but at some point there will have been meetings about where to use the marketing budget.

"We can buy Facebook likes, or YouTube subscribers."

"Engagement's so much better on Facebook, let's buy likes."

Facebook's incorrect (dramatically so - as high as 900% inflated) stats made buying a like look way more cost effective, so that's where the budgets went.

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Re:CollegeHumor shuts down by michaelt on Wednesday January 15, 2020 @11:59AM (#22055880)

I think "pivoted to FB" means "Instead of putting the videos on our site and posting links to our site on FB, we posted native videos on FB"

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