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A comment on Building a more private web: A path towards making third party cookies obsolete. Parent comment

Re:Building a more private web: A path towards making third ... by lubujackson on Tuesday January 14, 2020 @05:12PM (#22049768)
Reality leans the other way. What eill likely happen is that sites that used to make 100k a year from ads see their revenue drop to 70k then 50k then 30k. To stay afloat they plaster more and worse ads in order to survive.

This is exactly what happened during the first dot com crash when we went from $35 CPM banner ads to $1. Suddenly, ads were slathered on every page or websites simply disappeared. What we really need is a deal that works well for all three parties: advertisers, consumers and content providers. Google Adsense was this perfect solution for a while (until it got optimized to max profitability).

Maybe online advertising is like social networks and can only enjoy brief moments of relative balance before the cycle starts anew.

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Re:Building a more private web: A path towards making third ... by JohnFen on Tuesday January 14, 2020 @06:42PM (#22050400)
> What we really need is a deal that works well for all three parties: advertisers, consumers and content providers.

I don't think such a thing actually exists. I mean, there is a way to do advertising that doesn't require spying on everybody -- contextual ads -- but advertisers seem to consider that a bad outcome, and instead are spending a lot of time and energy trying to figure out how to continue to spy on everybody.

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Re:Building a more private web: A path towards making third ... by perl4ever on Tuesday January 14, 2020 @11:14PM (#22051710)
An appropriate free market solution would be to construct an easy way to search only the ad-supported web, or only the non-ad-supported web and let people choose.

The problem right now is that it's all mingled together.

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Re:Building a more private web: A path towards making third ... by bryan_w on Tuesday January 14, 2020 @10:44PM (#22051600)
People easily forget the days of punch the monkey and x10 ads
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Re:Building a more private web: A path towards making third ... by stubish on Tuesday January 14, 2020 @11:07PM (#22051685)
Did those companies go out of business? An ad company in its death throws is going to be annoying right up until someone puts it out of its misery.
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