And I'm speaking from growing up in a village with the highest agricultural % of population in Belgium. Which my family is also pretty involved with ( my dad is a veterinarian for farm animals, my uncle has ~40 tractors)
Also: a cousin with a garage, some friends who work at a big manufacturer and another cousin who with worked there.
My background influenced my opinion, not a unfunded comment like yours. I am curious what your background is, it's far from reality up here.
Mechanical parts are becoming a selling point. Just no manufacturer realizes it yet, because of "subscription access", lol.
I'd actually buy a mechanical environmental-friendly car. Not some electrical car that needs an overpriced official garage to work on. I want the guy I know, to work on my car. Because it's simple to fix and it didn't need a official licensed laptop to be serviced.
And I'm not alone:
https://tractorhacking.github.io/
https://www.vice.com/amp/en_us/article/xykkkd/why-american-f...
https://www.vice.com/amp/en_us/article/kzp7ny/tractor-hackin...
On a personal note, it means I'm abandoning Mercedes-Benz for my next car or have a lease from work.
Ps. All newcomers try full-electric cars. Which have a lot of breaking parts.
https://www.lada.ru/en/cars/4x4/3dv/about.html
it hasn't changed much, it's still serviceable with a hammer and a couple of pulleys and wrenches. Not sure if it's available in Belgium(it is in eastern europe) and it sure as hell isn't as comfy as a BMW or a MB, but it's cheap to buy and maintain.
Garage 54 English (dubbed) channel - https://www.youtube.com/channel/UCCydCOEgfcXAQnkRaLCTsAQ
Garage 54 Russian channel (has more videos) - https://www.youtube.com/channel/UCBByzLy3MGJT8UMVLYLScNg
This is exactly my point.
Imagine that you are selling cars. If you sell a reliable, easy to fix car, you don't get any recurring revenue. But you need to make as much money as the competition who sells less reliable cars, and more because you can't cut corners. So your upfront cost is higher.
The competition, which sells less reliable cars, can ask much less upfront, and offset this by some recurring revenue from fixing it periodically at licensed mechanic shops that pass a cut to the manufacturer.
This is very much like inkjet printers are sold at a loss, and the money is made on selling the ink which is regularly needed. But with cars (tractors, etc) the manufacturer sells maintenance / spare parts.
In this way, the manufacturers of service-intensive machines credit the buyer initially, but then more than make it up in the "interest" payments.
This is sad dynamics, but I don't see an easy way out of it.
I hope there exists a large enough segment of consumers who distinctly prefer the more expensive, more reliable; from your words, you seem to belong to it. But I'm not sure such consumers are a majority.
For cars, at least, "discounted" repairs are pretty much impossible in the USA: manufacturers aren't allowed to own the service shops here, by law. The service has to be done by independent dealers. Of course, the manufacturer could heavily subsidize this service (by paying most of the cost directly to the dealer), but that's going to take away all their profits.
I agree. In fact an electric car could be simple. Just because it has an electric motor doesn't mean it has to have a computer too.
I should also add that i mostly just want a car, i don't need it to drive for me, I think the telsa's could be very very simple if they dropped all the self driving stuff. I know they won't but it would be cool to buy a crate telsa engine and battery pack for a rolling chassis without the infotainment system.
Even electric scooter size motors will have smart controllers. They're a big market for microcontrollers, e.g. TI: http://www.ti.com/solution/dc-input-bldc-motor-drive
It should serve the driver, and be low-profile and unobtrusive.
> Your machine is marketed as reliable. This means it has to be reliable, so you put a lot of effort / material / money into your machine, when your competition puts in much less.
The good news on this front is that every single patent covering a 40 year-old machine is expired. That means a lot less upfront cost of designing a reliable one. You'll want to redesign the body panels to avoid copyright; you'll want to consult with the community to patch some known defects; but there's no need to reinvent the whole danged thing. And that can go a long way towards establishing trust in your brand.
All of your points are related to making it reliable, but all it needs is to be repairable. Then look what happens:
> Your machine is marketed as reliable. This means it has to be reliable, so you put a lot of effort / material / money into your machine, when your competition puts in much less.
Or you do the opposite, get it to market quick so you can undercut them on price. Then people buy it for the lower price and don't mind as much when it breaks because the repairs are cheaper. Paying $500 twice is far better than paying $10,000 once.
> If your machine is indeed reliable, your customers won't show up for another in a few decades(!). They also won't need many spare parts.
If it's of average reliability but more repairable then you'll do above average business selling spare parts because your equipment will remain in service longer. Meanwhile your customers will also notice that they're paying much less for repairs than your competitors' customers, and good reviews and word of mouth will drive new sales from other people.
> Since you are a newcomer, there's little implicit trust to you, right when you are selling very expensive hardware much higher than competition.
Which is where the repairability comes in again. If you can only get replacement parts from the manufacturer then the customer has to worry whether the manufacturer will still be in business in ten years, but if you can get parts from any third party parts supplier even after the manufacturer is long gone then the customer doesn't have to worry about that.
What if the primary form of business is selling the parts instead? Then repair shops become the primary customer, with home repairs and selling the actual vehicle just being the PR model for adoption?
You say they won't need many spare parts. But thanks to emissions regulations, they'll still have to have plenty of electrical components, and those do still break. Easily.
Even on the old-style tractors, I've still replaced plenty of parts. Things do break. Simple things that are easy to replace, but you still need the parts. Clutches, bearings, etc. Tractors are exposed to harsh environments for most of their lives. Plenty never ever come indoors.
The engines don't often need replacing. But plenty of other things still do.
AFAICT, say, John Deere do nearly the same thing. But they insist on your using their own spare parts (not cheaper third-party parts, or something you fixed yourself), and go to great lengths way to ensure that (with chips, online activation, etc).
* You have to make your machine good the first time. The customer buys it completely, no chance to update and fix things.
* Your machine is marketed as reliable. This means it has to be reliable, so you put a lot of effort / material / money into your machine, when your competition puts in much less.
* If your machine is indeed reliable, your customers won't show up for another in a few decades(!). They also won't need many spare parts. This will make your machine much more expensive up front. On a market where an average machine is priced in hundreds of thousands USD, this may be a deal breaker.
* Since you are a newcomer, there's little implicit trust to you, right when you are selling very expensive hardware much higher than competition.
It looks like everything is stacked against you.