Re:For tech-weary Midwest farmers, 40-year-old tractors now ...
by zozbot234 on Monday January 06, 2020 @11:55PM
(#21976994)
The manufacturer of the more reliable car can win by offering a warranty and/or "discounted" repairs. That way, even a naïve customer who doesn't expect the manufacturer to make a reliable car will be incented to buy it anyway. Of course, this will only work if building a more reliable car really is more efficient than doing constant repairs on a less-reliable one. IOW, it actually leads to properly-aligned incentives all around.
Re:For tech-weary Midwest farmers, 40-year-old tractors now ...
by magduf on Tuesday January 07, 2020 @04:37PM
(#21985186)
A warranty is utterly worthless if there's no company to back it up. Would you trust a brand-new company to be around for 10 years if they offered a warranty that long?
For cars, at least, "discounted" repairs are pretty much impossible in the USA: manufacturers aren't allowed to own the service shops here, by law. The service has to be done by independent dealers. Of course, the manufacturer could heavily subsidize this service (by paying most of the cost directly to the dealer), but that's going to take away all their profits.
Re:For tech-weary Midwest farmers, 40-year-old tractors now ...
by pavon on Tuesday January 07, 2020 @12:10PM
(#21981943)
After years of dealing with manufactures that find any possible way to weasel out of honoring their warranties, I don't place any credence in them whatsoever. I don't even consider warranty when making a purchase, just reputation for quality, which takes time to build; time most startups don't have to start showing a profit.
This is exactly my point.
Imagine that you are selling cars. If you sell a reliable, easy to fix car, you don't get any recurring revenue. But you need to make as much money as the competition who sells less reliable cars, and more because you can't cut corners. So your upfront cost is higher.
The competition, which sells less reliable cars, can ask much less upfront, and offset this by some recurring revenue from fixing it periodically at licensed mechanic shops that pass a cut to the manufacturer.
This is very much like inkjet printers are sold at a loss, and the money is made on selling the ink which is regularly needed. But with cars (tractors, etc) the manufacturer sells maintenance / spare parts.
In this way, the manufacturers of service-intensive machines credit the buyer initially, but then more than make it up in the "interest" payments.
This is sad dynamics, but I don't see an easy way out of it.
I hope there exists a large enough segment of consumers who distinctly prefer the more expensive, more reliable; from your words, you seem to belong to it. But I'm not sure such consumers are a majority.