NYT's "interactives" features are an excellent example of presentation directly thwarting reader utility.

There's a classic format for side-by-side image comparison. It's called "side-by-side image comparison".

Display both images (or all images in a series), and allow the reader's eye to move between them at will, picking out differences and similarities.

By scroll-hijacking and overloading, this is defeated. I cannot toggle between images, and instead have to scroll up some indeterminate and majickal amount before ... I'm parked several paragraphs or images above, or my viewing position simply jumps randomly about the page.

Some designer is having a fun time, but this is too clever by half.

Please stop.